• Pratima Rathod Gujarat University
  • Dr. Anjali Gokhru Gujarat University



Customer satisfaction, Shopping malls, retail


In the previous ten years huge change has been experienced by the retailing industry of India. By 2017-2018, the organised retail industry in India is to grow 40% yearly and would three or four times in size. The direction is bit-by-bit creeping by retailing towards turning into the next blast industry. The procedure of consumer satisfaction is an unpredictable wonder. Various components is incorporated by the buy of merchandise that could influence every choice. For retailers consumer satisfaction is more unpredictable and considerably more vital today than in past. The impacts of offers, advertising, and quality etc is examined by the key objective of this study on consumer satisfaction towards shopping mall in Ahmedabad, India. In shopping from shopping malls the specimen included 100 respondents who are active. To comprehend the variable the basic deals advancement elements on consumer satisfaction will be helped by the supervisors of shopping malls and help them to make their promoting techniques, additionally.


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How to Cite

Rathod, P., & Gokhru, A. (2022). STUDY OF CONSUMER SATISFACTION TOWARDS SHOPPING MALL IN AHMEDABAD. International Journal of Management, Public Policy and Research, 1(3), 7–14.