CUSTOMER SATISFACTION IN THE SERVICE INDUSTRY: A BIBLIOMETRIC ANALYSIS OF TRENDS, INSIGHTS, AND RESEARCH DEVELOPMENTS
DOI:
https://doi.org/10.55829/gc5dsv26Abstract
Customer satisfaction in the service industry is a critical factor influencing consumer behavior, brand loyalty, and overall business success. This bibliometric analysis provides a comprehensive overview of the research trends, key contributors, and thematic developments in the field. Using data extracted from Scopus, the study examines annual scientific production, citation trends, prominent authors, and emerging research topics. The findings highlight significant growth in research output, increased citations, and the role of digital transformation in shaping customer satisfaction. The study also identifies key authors and sources contributing to this domain, emphasizing the interdisciplinary nature of research in service management.
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