DIGITAL PAYMENTS: A GRADUAL SHIFT FROM CASH TO NON-CASH DRIVERS IN RETAIL PAYMENT IN INDIAN PERSPECTIVE

Abstract

The time when parties to a transaction transferred goods and services via barter or gold is long gone. The amount transferred reflects the worth of the goods and services in the relevant area. In India Cash is considered to be the most preferred mode of Payments. As the digital payment industry in India experiences tectonic changes, numerous entities with diverse businesses are vying for a piece of the action. Thanks to increased innovation and variety in the features of digital financial services, which have also greatly increased the vertical and horizontal penetration of the financial system around the world, the way that customers store and trade value has completely changed. In the research work, we intend to highlight the traditional mode of payment, customer preference and how major shift has been created from to Digital payment mode.