International Journal of Management, Public Policy and Research https://ijmpr.org/index.php/IJMPR Gujarat University en-US International Journal of Management, Public Policy and Research 2321-1520 A STUDY ON CONSUMER PERCEPTION ABOUT GROWTH OF MUTUAL FUNDS https://ijmpr.org/index.php/IJMPR/article/view/43 <p><em>Mutual Funds were introduced in the Indian financial system with a view to provide comparatively safer investment at the doorstep of the common investors. In this study researcher has tried to understand the performance of selected large cap mutual funds in India. For the study purpose 15 large cap mutual funds has been selected. The Secondary data has been considered for the performance analysis and it was achieved by using various tools and techniques like average return, standard deviation, beta, Sharpe ratio, Jensen ratio and Trey nor ratio. The findings depict that DSP Top 100 Equity Fund, ICICI Prudential Blue chip Equity Fund and LIC MF Large cap Fund showed highest return among the selected funds.</em></p> Himanshi Prajapati Ritisha Rathod Copyright (c) 2022 2022-07-01 2022-07-01 1 3 1 6 10.55829/ijmpr.v1i3.43 STUDY OF CONSUMER SATISFACTION TOWARDS SHOPPING MALL IN AHMEDABAD https://ijmpr.org/index.php/IJMPR/article/view/53 <p><em>In the previous ten years huge change has been experienced by the retailing industry of India. By 2017-2018, the organised retail industry in India is to grow 40% yearly and would three or four times in size. The direction is bit-by-bit creeping by retailing towards turning into the next blast industry. The procedure of consumer satisfaction is an unpredictable wonder. Various components is incorporated by the buy of merchandise that could influence every choice. For retailers consumer satisfaction is more unpredictable and considerably more vital today than in past. The impacts of offers, advertising, and quality etc is examined by the key objective of this study on consumer satisfaction towards shopping mall in Ahmedabad, India. In shopping from shopping malls the specimen included 100 respondents who are active. To comprehend the variable the basic deals advancement elements on consumer satisfaction will be helped by the supervisors of shopping malls and help them to make their promoting techniques, additionally.</em></p> Pratima Rathod Anjali Gokhru Copyright (c) 2022 2022-07-13 2022-07-13 1 3 7 14 10.55829/ijmpr.v1i3.53 A STUDY ON CONSUMER BEHAVIOR FOR PALAZZO PANT IN AHMEDABAD CITY- AN IN-DEPTH STUDY https://ijmpr.org/index.php/IJMPR/article/view/54 <p><em>Today’s the clothing bazar is changing so fast into the world. The development of clothing bazar in industrialized countries are decreasing, while concurrently, rapid development happens into emerging nations. The determination of this learning is to reveal the comparative noticeable signals as factors of consumers’ Buying behaviour toward Palazzo pant. To the greatest of my information, there is no complete study reportage consequences from Female consumers’ viewpoint concerning their behaviours toward Palazzo pant. The researcher uses survey method with structure questions this research paper. An entire 120 useable respondent’s surveys were accumulated, investigated and organized. The results of this research work exposed that fit of Palazzo pant was the most significant prompt followed by elegance and excellence, whereas brand designations and country-of-origin were comparatively irrelevant. In terms of product indication association, fabric was powerfully correlated with style, comfort and quality. fashion played a more momentous role on Palazzo pant estimation. According to the outcomes of this research work, young female consumers inclined to practise numerous product characteristics to accomplish their existing needs and intellectual ambitions in assessment with Distinguish brands vs local brands. </em></p> Pratima Rathod Anjali Gokhru Copyright (c) 2022 2022-07-13 2022-07-13 1 3 15 21 PERFORMANCE ANALYSIS OF MUTUAL FUNDS IN INDIA https://ijmpr.org/index.php/IJMPR/article/view/57 <p><em>Mutual fund industry has experienced a drastic growth within the past twenty years. Increase within the number of schemes with increased mobilization of funds in the past few years provide benefits to the importance of the Indian mutual funds industry. Mutual funds have а number of schemes within it, such as large cap, Mid cap and Small cap funds, which makes it hard for the investors tо сhооse the best sсheme out of so many available options.This Study specifically focused on the performance analysis of mutual fund schemes based on the Large cap, Mid cap and Small cap,which helps investors to take &nbsp;decision based on risk and &nbsp;returns in current &nbsp;time. These mutual funds individually using different tools such as Annual returns, Standard Deviation, Beta, Shаrрe's Rаtiо,Treynоr's Rаtiо, Jensen's Аlрhа Rаtiо.</em></p> Vimla Virparia Copyright (c) 2022 2022-07-28 2022-07-28 1 3 22 34 10.55829/ijmpr.v1i3.57 STUDY ON MAJOR INVESTMENT PREFERENCES OF INDIAN INVESTORS https://ijmpr.org/index.php/IJMPR/article/view/58 <p><em>The purpose of this study was to analyse the preferences of investors in the Indian share market and other investment options available in the market. Many factors including risk awareness, investment time horizon, mode of trading, objectives of investment, usage of fundamental &amp; technical analysis before investment, sources of information, etc. which affect the investment decisions are analysed through this research. The study is carried out using only the primary data collected by convenience sampling technique through a survey of 204 respondents from different regions of India but majorly from Gujarat State. Parametric and Non-parametric tests are applied to the data using SPSS software to analyse the effects of different variables. The study concluded that income levels and risk involvement highly affect the investment decision of an investor. Also, the usage of fundamental and technical analysis is important before making any investment. Another big conclusion is that returns are the major objective of maximum investors. Fixed deposit is the most preferred investment option according to the respondents. </em></p> Nilam Panchal Ayush Ajmera Copyright (c) 2022 2022-08-31 2022-08-31 1 3 35 39 A STUDY ON PERFORMANCE APPRAISAL AND JOB SATISFACTION https://ijmpr.org/index.php/IJMPR/article/view/59 <p><em>Performance Appraisal system plays an important role in overall success of an organization An appropriate appraisal system could increase employee’s satisfaction as well as job satisfaction. If the employees are satisfied with their appraisal, then they are also satisfied with their job. The present study has been conducted to find out the employee’s satisfaction toward performance appraisal. The methodology is based on questionnaire survey to collect the data. The Results will also reveal that the strengths of PA are one of significant factors contributing to job satisfaction among employee on the practice of performance appraisal system.</em></p> Aunkita Sharma Ishani Patel Ankita Singh Copyright (c) 2022 2022-08-31 2022-08-31 1 3 40 46 AN ANALYTICAL STUDY ON “PEOPLE'S PERSPECTIVE TOWARDS LITERACY IN INDIA" https://ijmpr.org/index.php/IJMPR/article/view/60 <p><strong><em>Purposes: </em></strong><em>India is currently confronted with significant economic issues. Illiteracy, Unemployment, poverty, and unequal income distribution are only a few of the concerns that are influenced by India's literacy rate, either directly or indirectly. Researcher’s aim is to know if India's literacy rate is increasing at a slow or fast rate, especially after the passage of the Right to Education Act in 2009. This report is a small-scale survey containing data from people all throughout the country, asking a few key questions to get a better understanding of the situation. The purpose is to determine whether or not certain factors contribute to India's literacy rate.</em></p> <p><strong><em>Design/Methodology/Approach: </em></strong><em>This study investigates the present state of education in India by gathering primary data using a questionnaire and analyzing it. The author applied Frequency Distribution and Chi-Square Tables methodology to operationalize variables and evaluate the paper’s hypothesis.</em></p> <p><strong><em>Originality/Values: </em></strong><em>Prior studies have only looked at different aspects of education. This research offers a more thorough perspective by learning if people are aware about the Mid- Day Meal Scheme, what aspects should be considered while working to enhance the government's education policy, and how awareness can be raised to educate every child in India.</em></p> Himanshi Prajapati Dhiya Chauhan Priyanshu Ratandhariya Copyright (c) 2022 2022-08-31 2022-08-31 1 3 47 52 EMOTIONAL FINANCE: AN EMPIRICAL STUDY ON PSYCHOLOGY OF INVESTORS IN AHMEDABAD https://ijmpr.org/index.php/IJMPR/article/view/63 <p><strong><em>PURPOSE</em></strong><em> – The author aims to examine the psychology of investors and relationship&nbsp;&nbsp;&nbsp; between different Behavioral biases. Author also examines the impact of emotions influence the behaviour of investors. Author has also mentioned the principal concerns associated to investors.</em></p> <p><strong><em>DESIGN</em></strong><em> – This study investigates the influence the influence of behavioral biases and emotions on investors. It also studied the relationship between biases through correlation. </em></p> <p><strong><em>ORIGINALITY/VALUE</em></strong><em> – Prior studies focus merely on the aspect of emotions finance. Our study provides comprehensive outlook on both behavioral finance and emotional finance.</em></p> Karan Bhatt Shreya Shah Bansari Panchal Copyright (c) 2022 2022-08-31 2022-08-31 1 3 53 60 IMPACT OF SOCIAL MEDIA MARKETING OF COSMETIC PRODUCTS ON PURCHASING DECISION OF YOUTH IN GUJARAT https://ijmpr.org/index.php/IJMPR/article/view/64 <p><em>The Indian cosmetic industry has witnessed a rapid growth over the last couple of decades because of advancement in technology, increased purchasing power and increasing in advertisement.</em></p> <p><em>This research investigates the impact of social media advertisement of cosmetic products on youth’s mind. Furthermore, this study aims to ascertain which is the best social media platform preferred by youth. In order to explore this effect, the researcher has chosen a quantitative method and has conducted a survey. The questionnaire reached a total of one hundred seventy-five participants, acquired by convenience sampling, who answered questions about their personal connection to social media, as well as their purchasing decisions. The hypotheses were analyzed by performing a spearman correlation and an analysis of variance on the empirical data derived from the survey. The obtained result show that social media marketing have a significant impact on the participant’s buying behavior. The findings also revealed that Instagram have a great influence on youth’s mind compare to the other social media sites. All of this results are related to the cosmetic products.</em></p> Aunkita Sharma Kinjal Kathiriya Drashti Thummar Copyright (c) 2022 2022-08-31 2022-08-31 1 3 61 66 THE IMPACT OF MICROFINANCE ON THE MSMES SECTOR https://ijmpr.org/index.php/IJMPR/article/view/69 <p><em>Finance for micro, small and medium size enterprises (MSME’S) has been a concern for all stakeholders including entrepreneurs, financial institutions and government organisations. (Charan et al., 2016) The key objective of this present study is to identify various challenges faced by MSME’s in sourcing finance. The Micro Finance Institution has been conducting a variety of services to assist the financial and non- financial needs of the MSME's entrepreneurs including credit, saving, leasing, insurance facilities and training programs. This survey was conducted in Ahmedabad and Mehsana covering a wide range of sectors like jewellers, retailers, metal works, textiles, book shop, tailor and small manufacturing units. The researcher has used both primary and secondary data. The primary data were collected with the help of a questionnaire in the Google form. The sample size of this particular study is 34 respondents. This little research exists that examines the role of financial institutions, banks and microfinance institutions, on the growth of micro, small and medium enterprises in Gujarat, especially Ahmedabad and Mehsana. The study found that the main challenges faced by MSME’s in underutilization are lack of financial awareness and lack of the tools to evaluate projects that need to be implemented by MSME’S.</em></p> Snehal Shah Jinal Hingu Copyright (c) 2022 2022-08-31 2022-08-31 1 3 67 71