Vol. 1 No. 1 (2022)

Articles

• STUDY ON INDIVIDUAL'S PREFERENCE ABOUT ONLINE CAB BOOKING SERVICES

  Akash Gupta, Bhumit Patel, Dhaval Patel

  1-14

  • pdf

• IMPACT OF HUMOR IN ADVERTISING ON CONSUMER PURCHASING DECISIONS

  Dhirajkumar Kewlani, Gunjan Gulabwani, Khushal Purohit

  15-28

  • pdf

• UNDERSTANDING THE IMPACT OF "WORK FROM HOME" ON WORK AND LIFE DOMAINS FROM THE PERSPECTIVE OF EMPLOYEES

  Parin M., Shubhankar, Suraj Bhomick

  29-38

  • pdf

• THE ROLE OF DIGITALISATION IN LENDING PROCEDURE: DIGITAL LENDING VS TRADITIONAL LENDING

  Vadan Vala, Falguni Vala, Dr. Nilam Panchal

  39-46

• STUDY ON INVESTOR'S PERCEPTION TOWARDS MUTUAL FUND INVESTMENTS IN GUJARAT

  Neel Bharucha, Foram Doshi, Sanket Vekariya

  47-55

  • pdf

• BORROWERS CHOICE BETWEEN BORROWING FROM BANKS AND BORROWING FROM ARM’S LENGTH SOURCES

  Himanshi Prajapati, Snehal Shah, Tejashwini Joshi

  56-61

  • PDF

• FUNDAMENTAL & TECHNICAL ANALYSIS ON SELECTED SECTORS

  Snehal Shah, Ayush Ajmera

  62-67

  • PDF

• BRAND LOYALTY FOR CELLULAR NETWORK

  Aunkita Pandey, Arindam Satpati, Somnath Sardar

  68-75

  • PDF

• CUSTOMER SATISFACTION TOWARDS ONLINE BANKING SERVICE QUALITY OF SBI

  Dr. Nilam Panchal, Kunjan Bhatt

  76-80

  • PDF

• PROBLEMS AND ISSUES FACED BY TRAVELLERS IN GUJARAT DURING COVID 19: AN ANALYSIS OF IMPACT ON TRAVELLING PREFERENCES

  Karan Bhatt, Riddhi Patel, Vibha Paghdar

  81-86

  • PDF