Vol. 1 No. 1 (2022)

Published: 18-02-2022

Articles

  • STUDY ON INDIVIDUAL'S PREFERENCE ABOUT ONLINE CAB BOOKING SERVICES

    Akash Gupta, Bhumit Patel, Dhaval Patel
    1-14
    DOI: https://doi.org/10.55829/ijmpr.v1i1.12

  • IMPACT OF HUMOR IN ADVERTISING ON CONSUMER PURCHASING DECISIONS

    Dhirajkumar Kewlani, Gunjan Gulabwani, Khushal Purohit
    15-28
    DOI: https://doi.org/10.55829/ijmpr.v1i1.13

  • UNDERSTANDING THE IMPACT OF "WORK FROM HOME" ON WORK AND LIFE DOMAINS FROM THE PERSPECTIVE OF EMPLOYEES

    Parin M., Shubhankar, Suraj Bhomick
    29-38
    DOI: https://doi.org/10.55829/ijmpr.v1i1.14

  • THE ROLE OF DIGITALISATION IN LENDING PROCEDURE: DIGITAL LENDING VS TRADITIONAL LENDING

    Vadan Vala, Falguni Vala, Dr. Nilam Panchal
    39-46
    DOI: https://doi.org/10.55829/ijmpr.v1i1.15

  • STUDY ON INVESTOR'S PERCEPTION TOWARDS MUTUAL FUND INVESTMENTS IN GUJARAT

    Neel Bharucha, Foram Doshi, Sanket Vekariya
    47-55
    DOI: https://doi.org/10.55829/ijmpr.v1i1.16

  • BORROWERS CHOICE BETWEEN BORROWING FROM BANKS AND BORROWING FROM ARM’S LENGTH SOURCES

    Himanshi Prajapati, Snehal Shah, Tejashwini Joshi
    56-61
    DOI: https://doi.org/10.55829/ijmpr.v1i1.38

  • FUNDAMENTAL & TECHNICAL ANALYSIS ON SELECTED SECTORS

    Snehal Shah, Ayush Ajmera
    62-67
    DOI: https://doi.org/10.55829/ijmpr.v1i1.39

  • BRAND LOYALTY FOR CELLULAR NETWORK

    Aunkita Pandey, Arindam Satpati, Somnath Sardar
    68-75
    DOI: https://doi.org/10.55829/ijmpr.v1i1.44

  • CUSTOMER SATISFACTION TOWARDS ONLINE BANKING SERVICE QUALITY OF SBI

    Dr. Nilam Panchal, Kunjan Bhatt
    76-80
    DOI: https://doi.org/10.55829/ijmpr.v1i1.45

  • PROBLEMS AND ISSUES FACED BY TRAVELLERS IN GUJARAT DURING COVID 19: AN ANALYSIS OF IMPACT ON TRAVELLING PREFERENCES

    Karan Bhatt, Riddhi Patel, Vibha Paghdar
    81-86
    DOI: https://doi.org/10.55829/ijmpr.v1i1.46