International Journal of Management, Public Policy and Research

UNDERSTANDING THE DYNAMICS OF SOCIAL MEDIA INFLUENCER MARKETING ON CONSUMER BEHAVIOUR

2024-07-22T16:12:01+00:00

The rise of social media platforms like Instagram, YouTube, and Facebook has led to the emergence of social media influencer marketing, which uses the reach of influencers to promote products and services. This study aims to explore the dynamics of social media influencer marketing and its impact on consumer behavior, understanding consumer perception, purchasing decisions, and the role of trust and authenticity. The research will use both quantitative and qualitative methods, including surveys, in-depth interviews, and focus groups. The findings can help marketers tailor their influencer marketing strategies to align with consumer preferences and behaviors, and help influencers enhance their content to foster trust and engagement. The study contributes to the academic literature on influencer marketing and consumer behavior by providing a deeper understanding of consumer behavior factors and the role of trust and authenticity. In conclusion, while social media influencer marketing is a powerful tool for brands to connect with consumers, more research is needed to understand its impact on consumer behavior.

MANAGING SUPPLY CHAIN IN CONTEXT OF TRANSFER PRICING

2024-06-20T13:59:34+00:00

It is now very widely known that supply of good and services across the borders by the associated / related companies is subject to the high risk of having disputes with the taxation authorities for abuse of transfer pricing for their international operations which very often may result in litigations. Thus, managing the supply chain when it is related with transfer pricing is extremely important for the smooth conduct of business, This paper in this context, therefore, first explains the relevant concepts of supply chain operations between the associated companies with tax implications, transfer pricing, abuse of transfer pricing, Arm’s Length Pricing, Advance Pricing Agreement, Safe Harbour Rules and then explains how such risk of disputes and litigations may be minimized or even eliminated by adopting a suitable legitimate techniques as per the prescribed guidelines and laws of the national and international institutions enabling MNEs to supply tangible and intangibles to their associate companies without having any issues with the taxation authorities.

COMPARATIVE ANALYSIS OF FX AND GOLD RESERVES AMONG MAJOR ECONOMIES: A STUDY FROM Q1 2020 TO Q1 2024

2024-06-14T16:40:09+00:00

In order to identify fluctuations, management approaches, correlations, and trends, this research examines the foreign currency (FX) and gold reserves of China, Japan, Switzerland, the United States, and India from Q1 2020 to Q1 2024. We found notable fluctuations in Switzerland's foreign exchange reserves via analysis of quarterly data, whereas the United States gold holdings remained steady. We discovered significant variations in resource management techniques using descriptive statistics and ANOVA. We also observed high cross-national correlations, indicating common impacts and interrelated economic policies.

The results show that whereas China's changing gold holdings show a more flexible response to changes in the economy, the USA and Switzerland maintain steady gold reserves, indicating cautious financial tactics. According to the report, nations with high levels of volatility should diversify their reserve assets, adopt cautious approaches, improve international economic coordination, evaluate policies on a regular basis, and use predictive analytics to foresee changes in the economy.

This research highlights the necessity for flexible and coordinated policies to sustain economic stability in a globally linked financial system. Overall, it offers insightful information on the reserve management procedures of major countries. By maximizing reserve management, policymakers may reduce risks and seize opportunities in a changing economic landscape. This is the goal of the proposals made here.

POVERTY ERADICATION OF SHIFTING CULTIVATORS THROUGH BAMBOO CULTIVATION: A CASE STUDY OF NORTH DISTRICT OF TRIPURA, INDIA

2024-06-12T14:01:42+00:00

The study makes an attempt to assess the poverty eradication of Jhumias through the bamboo cultivation in North Tripura district of Tripura. The present study is an empirical study based on both primary and secondary data. Primary data was collected with the help of a well-structured questionnaire from 120 bamboo cultivator households randomly (who previously involved in shifting cultivation) selected from the three subdivisions of the North Tripura district. The result indicates that poverty among the shifting cultivators are reduced after rehabilitation through the bamboo cultivation. The headcount index, poverty gap index, human poverty index and multidimensional poverty index showed that during shifting cultivation respectively 100 per cent, 87 per cent, 88.2 per cent and 90 per cent jhumias were fallen under the poverty line in North Tripura district. It means intensity of poverty were very high during the shifting cultivation period. Headcount index, poverty gap index, human poverty index and multidimensional poverty index showed that after rehabilitation of jhumias through the bamboo cultivation respectively zero per cent, zero per cent, 3.29 per cent and 0.3 per cent are under the poverty line. It means poverty among the jhumias are effectively reduced after bamboo cultivation. Thus the paper suggests that bamboo cultivation will be a useful strategy for rehabilitation of jhumias and poverty eradication.

SOCIAL STOCK EXCHANGE: A WAY FORWARD TO MAKE INDIA A VIKSIT BHARAT (DEVELOPED NATION) @ 2047

2024-07-15T09:45:00+00:00

This research paper delves deep into the mechanisms of the Social Stock Exchange, unravelling its potential to shape a sustainable future, where economic growth seamlessly integrates with social well-being, guiding India towards its visionary goal to become developed nation by 2047. This qualitative research study attempts to give comprehensive view on Social Stock Exchange (SSE) proposed in India by providing information on Framework, Global outlook, Significance, Challenges & Limitations of SSE. The study also shows that how this revolutionary concept will significantly contribute to attain United Nations Sustainable Development Goals (SDGs) by 2030 and in the development of India to become Viksit Bharat by 2047.

IMPACT OF GENDER, LOCATION AND PARENTAL EDUCATION ON AWARENESS OF NEW EDUCATION POLICY -2020 AMONGST STUDENTS OF HIGHER EDUCATION INSTITUTIONS OF GUJARAT

2024-07-11T08:35:08+00:00

Education plays a pivotal role in the economic growth and development of any nation. It not only educates the people but also plays an important role in building character, compassion, ethics in an individual and at the same time prepares them for gainful & fulfilling employment which in turn contributes to the overall development of the nation. With the rapid development in the technical demand globally, it will be required that technically & skilled human beings having sound multidisciplinary knowledge remain available. Hence, the Government of India has changed the way we study by introducing “New Education Policy – 2020”. It will bring foundational change in the education system and will bring innovative changes that will meet global requirement of qualified individuals. The success of the policy depends on the cooperation and awareness amongst all the stakeholders who are going to be affected by the change. Hence, it is essential that the objectives, features, benefits and outcomes of the policy are known to the individual. The present study aims to understand the awareness of NEP-2020 amongst the students of higher education institutions based on structured questionnaire and the information was collected through survey having sample size of 230 respondents. The study focus on awareness based on various criteria and the outcome is distinguished based on gender, residential location & background of parents’ education. On verifying the feedback & statistical result of chi-square analysis, it indicates that there is no significant association between the gender, location and parental education on awareness about the NEP – 2020.

The success of the policy depends on the cooperation and awareness amongst all the stakeholders who are going to be affected by the change. Hence, it is essential that the objectives, features, benefits and outcomes of the policy are known to the individual. The present study aims to understand the awareness of NEP-2020 amongst the students of higher education institutions based on structured questionnaire and the information was collected through survey having sample size of 230 respondents. The study focus on awareness based on various criteria and the outcome is distinguished based on gender, residential location & background of parents’ education. On verifying the feedback & statistical result of chi-square analysis, it indicates that there is no significant association between the gender, location and parental education on awareness about the NEP – 2020.

BUSINESS SCHOOL FACULTY PERCEPTIONS OF CSR INITIATIVES ON COLLEGE/UNIVERSITY ORGANIZATIONAL CITIZENSHIP BEHAVIOR: THE MEDIATING EFFECT OF ORGANIZATIONAL IDENTIFICATION

2024-07-08T15:01:16+00:00

Purpose-This study aims to explore the influence of faculty perceptions of corporate social responsibility (CSR) on their engagement in organizational citizenship behavior (OCB) within Nepal's Business school settings, with organizational identification tested as a mediator.

Design/Methodology/Approach: Data were collected from 298 full-time and part-time Business school faculty members, both inside and outside Kathmandu, using a self-administered questionnaire. Step-wise regression analysis was employed to assess the research hypotheses.

Findings: The findings indicate a positive relationship between faculty perceptions of CSR initiatives and their engagement in OCB. Additionally, organizational identification was found to be positively associated with OCB and partially mediated the relationship between CSR perceptions and OCB.

Practical Applications: These results suggest that enhancing faculty perceptions of CSR could foster greater engagement in OCB, thereby benefiting organizational effectiveness and culture within Business schools. Strategies focusing on CSR communication and fostering organizational identification among faculty may be effective in promoting desired behaviors.

Originality/Value: This study contributes to the literature by integrating insights from social identity theory and perceived external prestige theory in examining CSR perceptions and OCB among faculty in a specific cultural and organizational context, offering practical implications for management practices in educational institutions.

EVALUATING THE PSYCHOLOGICAL EFFECTS OF VEHICULAR HONKING ON INDIVIDUALS

2024-07-24T11:21:41+00:00

This research paper rigorously examines the psychological effects of vehicular honking on individuals within urban environments. By employing a comprehensive mixed-methods approach, encompassing both surveys and interviews, the study uncovers a compelling connection between honking exposure and adverse mental effects such as stress, annoyance, and emotional disturbances. This impact on psychological well-being subsequently influences overall life satisfaction. The findings underscore the pressing need for tailored interventions, including public awareness campaigns to promote responsible honking behaviour and the enforcement of stricter regulations during peak hours. Technological innovations, such as noise reduction systems, are proposed as potential solutions to mitigate the psychological toll of honking noise. Ultimately, the research highlights the urgency of addressing the psychological fallout of vehicular honking and offers a path toward creating more harmonious and mentally supportive urban environments.