Vol. 1 No. 2 (2022)

Published: 20-04-2022

Articles

  • STUDY OF CREATION AND DEVELOPMENT OF CUSTOMER BASED BRAND EQUITY AND ITS INFLUENCING DETERMINANTS IN BANKING SECTOR

    Mr. Vivek Jethava, Dr. A. Kumar
    1-5
    DOI: https://doi.org/10.55829/010201

  • A STUDY ON THE EFFECTIVENESS OF TRANSACTIONAL AND TRANSFORMATIONAL STYLES OF LEADERSHIP

    Mr. Heisnam Lakeshwar Singh, Dr. S. Keshorjit Singh, Dr. Laishram Prabhakar Singh
    6-11
    DOI: https://doi.org/10.55829/010202

  • CASHLESS TRANSACTIONS THROUGH E-COMMERCE PLATFORMS IN POST-COVID-19

    Mr. Shivam Tripathi, Ms. Nirali Dave
    12-23
    DOI: https://doi.org/10.55829/010203

  • IMPACT OF DIGITAL CONTENT MARKETING ON PURCHASE INTENTIONS FOR ONLINE SHOPPING POST COVID-19 PANDEMIC

    Dr. Twinkle M Trivedi
    24-33
    DOI: https://doi.org/10.55829/010204

  • MANAGING GLOBAL SUPPLY CHAIN: TRANSFER PRICING ISSUES AND SOLUTIONS

    Dr. Pawan Kumar Chugan, Dr. Nilam Panchal
    34-41
    DOI: https://doi.org/10.55829/010205

  • A COMPARATIVE STUDY ON ONLINE V/S OFFLINE SHOPPING FOR PURCHASING ELECTRONIC PRODUCTS

    Himanshi Prajapati, Rushil Panchal, Kanica Sharma
    42-48
    DOI: https://doi.org/10.55829/ijmpr.v1i2.40

  • A COMPARATIVE STUDY OF HOME LOAN IN PUBLIC AND PRIVATE SECTOR BANKS

    Snehal Shah, Nikita Lalwani, Diya Modi
    49-55
    DOI: https://doi.org/10.55829/ijmpr.v1i2.42

  • A STUDY ON CONSUMER PERCEPTION ON E-WALLET IN AHMEDABAD

    Snehal Shah, Krunal Rathod
    56-60
    DOI: https://doi.org/10.55829/ijmpr.v1i2.47

  • BEHAVIORAL FINANCE AND ANALYSIS OF INVESTORS BEHAVIOR TOWARDS INVESTMENT AVENUES

    Himanshi Prajapati, Arun Chauhan, Richa Rai
    61-67
    DOI: https://doi.org/10.55829/ijmpr.v1i2.48

  • INVESTMENT STRATEGIES AND WEALTH MANAGEMENT

    Kunj Patel, Snehal Shah
    68-74
    DOI: https://doi.org/10.55829/ijmpr.v1i2.49

  • STUDY ON INVESTOR'S PERCEPTION TOWARDS TRADING IN EQUITY DERIVATIVES

    Dr. Nilam Panchal, Parth Langhneja, Jigar Makwana
    75-81
    DOI: https://doi.org/10.55829/ijmpr.v1i2.50

  • USE OF BLOCK CHAIN IN SAFE FINANCIAL TRANSACTIONS

    Dhaval Shah, Yogesh Kharwar, Raj Kaushik
    82-87
    DOI: https://doi.org/10.55829/ijmpr.v1i2.51

  • A STUDY ON CSR ACTIVITIES IN BANKING SECTOR AS A FACTOR OF ECONOMIC GROWTH

    Dharmendra Chavda, Maitreya Acharya, Hard Patel
    88-93
    DOI: https://doi.org/10.55829/ijmpr.v1i2.75