A STUDY ON CSR ACTIVITIES IN BANKING SECTOR AS A FACTOR OF ECONOMIC GROWTH
DOI:
https://doi.org/10.55829/ijmpr.v1i2.75Keywords:
Corporate Social Responsibility, Employee, Productivity, Profitability, Society, Stakeholders.Abstract
Corporate Social Responsibility (CSR) is the compliance of social and environmental aspects throughout the operation of the organization. Business rivalries started taking heavy toll on the quality, transparency, environment and the society in general endangering the peaceful coexistence of business and society. The businesses houses started realizing that they would have to rise over and above the profitability and take care of all those associated with their survival in the society directly or indirectly. This realization resulted into the concept of Corporate Social Responsibility (CSR). This research paper moves around developing an understanding about the corporate social responsibility (CSR), its concept and finding out its scope taking the case study of the SBI.
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