A STUDY ON DIGITAL PAYMENT SYSTEM USAGE BEHAVIOUR OF CUSTOMERS OF GUJARAT STATE

Prakashchandra Parmar; Ketaki Sheth

doi:10.55829/ijmpr.v2i1.121

Authors

Mr. Prakashchandra P Parmar Sardar Patel University, Vallabh Vidhyanagar, Anand
Dr. Ketaki P. Sheth Principal, B.J.V.M. Commerce College, Vallabh Vidhyanagar, Anand

DOI:

https://doi.org/10.55829/ijmpr.v2i1.121

Keywords:

Digital Payment, Transactions, Customers, Usage Behavior, Association.

Abstract

The government of India is promoting the digital payments with the objective of to make seamless digital payments available to all Indian people in a way that is accessible, easy, affordable, rapid, and secure. Therefor this study is an attempt to know the digital payment usage behavior of customers of Gujarat state. The data is collected from primary sources through digital questionnaire and analyzed using IBM SPSS statistical software. This study concludes that majority of customers use digital payment system for daily and routine small amount transactions therefore it is suggested to the digital payment wallets or banks that they should offer strong security and privacy to attract and encourage customers to use digital payment system for other than small and routine transactions.

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https://reader.elsevier.com/reader/sd/pii/S0040162522005121?token=F9E03417F3C17B7D09B8CD4A9F4FDD0D442D40409C8BAB856754B592E242BC891B8D2B92716C49EC1B4F54E31B1AAD8C&originRegion=eu-west-1&originCreation=20230204172409