Exploring the Drivers of Mobile Banking Adoption among Youth of Manipur: An extended TAM Approach
DOI:
https://doi.org/10.55829/nph8m537Keywords:
Mobile banking, TAM, Financial Inclusion, Perceived Usefulness, Perceived Ease of UseAbstract
This study explores the critical factors that motivate the key driving force that influences the adoption of mobile banking among the youth of Manipur. The extended TAM model with factors such as perceived usefulness, perceived ease of use, perceived security, perceived cost, perceived trust, and demographic variables were taken as the independent variables. The Government of India is pushing forward for financial inclusion with Digital India campaign; therefore, the driving force for adoption among the bank customers needs to be addressed so that those who are using continue using mobile banking services, whereas those who don’t use mobile banking start adopting it. Very few studies have been conducted on this particular topic in India. A questionnaire-based survey was shared with 650 individuals in places such as bank branches, colleges, offices, and marketplaces, of which 429 were usable and were considered for data analysis and interpretation. The present study used IBM SPSS Version 21 to test the conceptual model. The findings of this study show that Perceived Usefulness and Perceived Ease of Use, which were the main predictors of mobile banking adoption under the TAM model, are insignificant here. Demographic variables such as occupation, education level, and perceived cost are the major drivers of mobile banking adoption among tech-savvy youth. Among the youth, individuals working in government organisation and professionals have a higher adoption rate.
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