WOMEN IN BANKING: HOW PEER ADVICE SHAPES FINANCIAL CHOICES
DOI:
https://doi.org/10.55829/v3y4xr68Keywords:
Investment, Behavioural Pattern, Working Women, Financial Literacy, Investment options, hierarchy, gender-based perceptionAbstract
The role of women in the banking sector has evolved significantly over the past few decades. This qualitative research explores how women working in banks—both private and public—are influenced by their peers when making investment decisions. On the basis of existing literature, this study investigates the social dynamics, workplace interactions, and peer recommendations that shape women's financial behaviours. Key themes include the influence of workplace hierarchy, trust, and gendered perceptions of financial acumen. The study provides insights about financial literacy and organizational practices.
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