SOFT POWER STRATEGIES IN INDIA AND KAZAKHSTAN: A COMPARATIVE ANALYSIS
DOI:
https://doi.org/10.55829/w1awfh96Keywords:
Soft power, cultural diplomacy, Kazakhstan, India, international relationsAbstract
This article examines the soft power instruments used by Kazakhstan and India in their foreign policy strategies. Soft power as a concept is the ability of a state to influence international relations through the attractiveness of its culture, values, and political systems without resorting to coercion. Situated in the heart of Eurasia, Kazakhstan uses its soft power through cultural diplomacy, interfaith dialogue, and educational initiatives. Meanwhile, India actively uses cultural diplomacy, Bollywood, exchange programs, and other opportunities under its Global South initiative. A comparative analysis shows how two countries with different cultural and historical backgrounds use soft power to enhance their influence in regional and global contexts. This study emphasizes that the successful application of soft power depends on a consistent strategy, institutional support, and the ability to adapt to changing international challenges.
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