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  • CONCEPTUALIZING INFLUENCER MARKETING: A LITERATURE REVIEW ON THE STRATEGIC USE OF SOCIAL MEDIA INFLUENCERS

    Dr. Ravi D. Vaidya, Ms. Tapasya Karnawat
    81-86
    07-03-2023
    DOI: https://doi.org/10.55829/ijmpr.v2iSpecialIssue.140

  • UNDERSTANDING THE DYNAMICS OF SOCIAL MEDIA INFLUENCER MARKETING ON CONSUMER BEHAVIOUR

    Kavit Anjaria, Arindam Satpati
    61-68
    09-08-2024
    DOI: https://doi.org/10.55829/ijmpr.v3i3.236
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