UNDERSTANDING INVESTOR PERCEPTION TOWARDS STOCK MARKET INVESTMENT
DOI:
https://doi.org/10.55829/qhxf9627Keywords:
Stock market, Investors, Behaviour, Avenues, PerceptionAbstract
This study investigates investor perceptions and attitudes towards stock market investments, focusing on urban areas in Gujarat, India. The research aims to identify key factors influencing investment decisions, analyze investor behavior, and assess the impact of these perceptions on market dynamics. Utilizing a descriptive research design, data was collected through structured questionnaires from 128 respondents, including students, professionals, and business owners. The findings reveal significant demographic and psychological factors affecting investor behavior, emphasizing the roles of market trends, economic indicators, media influence, psychological biases, technological advancements, and regulatory changes. The study provides valuable insights for individual and institutional investors, policymakers, and financial advisors to better understand and address investor needs and behaviors.
References
[1] VENU GUJRATHI & SANJEEV KUMAR. (2023). THE STUDY ON PERCEPTION OF INVESTOR TOWARDS INDIAN STOCK MARKET. International Journal of Creative Research Thoughts, 2320-2882.
[2] A. Vijayakumar, R. Jayashree. (2024). Investor’s Perception Towards Investment in IPO : An Empirical Study. Innovation in Business Computing and Science for Sustainable Development.
[3] B.AMARNATH REDDY. (2019). A STUDY ON INVESTORS PREFERENCE TOWARDS EQUITY MARKETS. Journal of Applied Science and Computations, 1076-5131.
[4] Bhavik U. Swadia. (n.d.). A STUDY ON PERCEPTION OF INVESTOR TOWARDS PATTERN OF INVESTMENTWITH REFERENCE TO PRUDENT CORPORATE ADVISORY SERVICES LTD. International Journal of Multidisciplinary Research, 2348 - 9715.
[5] Dr. Nilam Panchal1, Parth Langhneja2, Jigar Makwana3. (JUNE 2022). STUDY ON INVESTOR'S PERCEPTION TOWARDS TRADING IN EQUITY DERIVATIVES. International Journal of Management, Public Policy and Research, 2583-3014.
[6] Dr. Santhosh Y, D. G. (2024). A STUDY ON INVESTORS PERCEPTION TOWARDS MID CAP, SMALL AND LARGE CAP INVESTMENTS WITH SPECIAL REFERENCE TO BANGALORE CITY. International Journal of Cultural Studies and Social Sciences, 2347-4777.
[7] Dr. Somabhusana Janakiballav Mishra, Prof. Debasish Rout. (2022). A Study on Investors Perception towards Investment Plans in Bhubaneswar. International Journal of Research Publication and Reviews, 2582-7421.
[8] Dr.M.Bhuvaneswari, Ms Josna Varghese. (2022). A Study on Investors Perception towards Initial Public Offering After covid 19. International Journal of Research Publication and Reviews, 2582-7421.
[9] Dr.S.Hemalatha, Dr. G. JoicyLidwina. (2022). INVESTORS’ PERCEPTION ON EQUITY INVESTMENT ( A STUDY WITH REFERENCE TO SELECTED INDIVIDUALEQUITY INVESTORS IN CHENNAI) . : 0337-743X.
[10] Harikumar Pallathadka, Laxmi Kirana Pallathadka. (2022). An Empirical Study of Small Retail Investors in India on Investors' Perception of Investing in the Stock Market. Integrated Journal for Research in Arts and Humanities, PP. 168-174.
[11] HARISH KUMAR, Dr. SILENDER SINGH. (2022). RETAIL INVESTORS INVESTMENT BEHAVIOUR IN INDIAN PRIMARY MARKET. INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT, 2231-5756.
[12] Hemant Chauhan, Dr. Deepak Kaushal, Dr. Vandana Gandhi. (2023). Impact of Stock Market Scams and Bad News on Investors perception: A Quantitative Study of Retail Investors. Journal of Informatic Education and Research, 1526-4726.
[13] Ibrahim Baugwala, Pratiksha Jogdand. (2021). A Study on Investors Perception towards the Stock Market. International Journal of Science and Research, 2319-7064.
[14] Nirmal bang. (n.d.). Nirmal bang. com. Retrieved from https://www.nirmalbang.com/about-nirmalbang.aspx.
[15] Padmalini Singh, Abhijit Das, Dwi Nita. (2021). A Study on Investors’ Perceptions towards Stock Market. International Journal of Accounting & Finance in Asia Pasific, 2655-6502.
[16] Pratik Pravin, Shailesh J. Parmar. (2024). Perception of Generation Z on Stock Market Investment in Rajkot City. Journal of Social Commerce , 2809-9303.
[17] Prof. Ashalatha G.M, Ms. Latha J.S. (2023). AWARENESS AND PERCEPTION TOWARDS THE STOCK MARKET. International Journal of Creative Research Thoughts, 2320-2882.
[18] Prof. Dr Iqbal Thonse Hawaldar, Dr. Habeeb Ur Rahiman. (2019). Investors Perception Towards Stock Market: An Exploratory Approach. INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 2277-8616.
[19] Prof. Dr. Mayur Rao , Somiyadharia , Nidhi Solanki . (2022). Study on Investor Perception towards Stock Market Investment. International Journal of Research Publication and Reviews, 2582-7421.
[20] Shinki K Pandey, Abhishek Vishwakarma. (2020). A STUDY ON INVESTMENT PREFERENCES OF YOUNG INVESTORS IN THE CITY OF RAIPUR CHHATTISGARH, INDIA. Journal Of Archaeology Of Egypt/Egyptology, 1567-214x.
[21] Shivam Kumar. (2024). INVESTOR PERCEPTION TOWARDS THE STOCK MARKET. International Journal of Scientific Research in Engineering and Management, 2582-3930 .
[22] Sinthiya, R. H. G. (2024). A study on reliability of news shared in social media platforms ( with reference to whatsapp users ). 1(1).
[23] Abhishek, K. (2024, February 13). 15 Biggest Stockbrokers in India With Highest Active Clients - Trade Brains. Trade Brains. https://tradebrains.in/biggest-stockbrokers-india-with-highest-clients/
[24] About Us | Nirmal Bang, one of the leading stock broking firm in India. (n.d.). Nirmal Bang. https://www.nirmalbang.com/about-nirmalbang.aspx
[25] Nirmal Bang Review 2024 | Brokerage Charges, Margin, Demat Account. (n.d.). https://www.chittorgarh.com/stockbroker/nirmal_bang/37
