A STUDY ON INDIVIDUAL BEHAVIOUR TOWARDS MUTUAL FUND IN GANDHINAGAR SECTOR – I
DOI:
https://doi.org/10.55829/2mt1gv54Keywords:
Awareness, Behaviour, Diversification, Equities, Growth, Investment, Mutual Funds, Risk, TechnologyAbstract
Mutual funds are professionally managed investment instruments that pool resources from various investors and allocate them across asset classes such as equities, bonds, and money markets. They offer key advantages, including diversification, expert management, and liquidity, making them an accessible choice for investors with limited financial expertise. Factors such as risk tolerance, financial knowledge, and psychological biases—like loss aversion play a significant role in shaping investor behaviour, often challenging the rationality assumed in traditional financial theories. While mutual funds have experienced substantial growth due to increased awareness, technological advancements, and shifting economic conditions, there is a lack of understanding of the behavioural and socio-cultural influences that impact investment decisions. By exploring these underexamined areas, the study aims to provide actionable strategies to promote mutual fund adoption and enhance investment practices in an evolving financial landscape.
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