AN COMPARATIVE ANALYSIS OF WORKING CAPITAL AND PROFITABILITY IN ONLINE SERVICES SECTOR WITH REFERENCE TO IRCTC AND NYKAA

Abstract

The Online Services Sector is one of the most important industry in India. In India there are many large and developing industries (Crude oil, Coal, Refinery, Cement, Textile, Steel, FMCG, Agriculture) and has significant contribution to GDP of India. The main Objective of the study is to analyse the Working Capital and Profitability of company during  the study period is 2019-20 to 2022-23. Data Collection is based on secondary data collection method. Sample Selection is judgemental non parametric sampling method is used. For Data Analysis T-test is applied for Analysis of Working Capital and Profitability, Findings is that there is a significant difference between Current Ratio and Quick Ratio of company, and there is no significant difference between Inventory Turnover Ratio of both company. Due to their Working Capital Ratio Profitability of company also effected so NYKAA should maintain their Working Capital Ratio for increase their Profitability.