MANAGING BUSINESS CHALLENGES OF INDIAN AUTOMOBILE INDUSTRY - A COST BASED APPROACH

Abstract

Any organization, big or small conducts its operations with  profit being one of the main objectives to continue its existence and growth. As the Indian manufacturing industry has evolved through different stages since post-independence era, it has been by far observed that as the regular business takes over, internal and external problems plague a manufacturing unit in difference measures but they are hardly examined systematically to arrive at sustainable measures to address them. Automobile industry is found to be an apt example of Indian growth story as it is reflective of Indian customer sentiment through the years, hence  can be appreciated better. This paper studies various constraints based on problems identified through discussions with management of Indian automobile manufacturers across different function, which have been broadly explained throughout the paper. It also offers practical solutions which are suggested as outcome of these discussions while connecting dots through top management perspective.