1.
Jethava V, Kumar A. STUDY OF CREATION AND DEVELOPMENT OF CUSTOMER BASED BRAND EQUITY AND ITS INFLUENCING DETERMINANTS IN BANKING SECTOR. IJMPR [Internet]. 2022 Apr. 20 [cited 2024 Dec. 21];1(2):1-5. Available from: https://ijmpr.org/index.php/IJMPR/article/view/18