Desai, Devanshi. “ASSESSING THE INFLUENCE OF NUDGE MARKETING ON CONSUMER DECISION MAKING IN E-COMMERCE: AN EXPLORATORY STUDY IN AHMEDABAD CITY”. International Journal of Management, Public Policy and Research 2, no. 2 (June 30, 2023): 48–56. Accessed May 18, 2024. https://ijmpr.org/index.php/IJMPR/article/view/154.