Chaurasia, Muskan, Vikrant Singh, and Kapil Kumar. “ESTIMATION AND COMPARISON OF MASSTIGE VALUE OF RENOWNED FOOTWEAR BRANDS USING MMS SCALE”. International Journal of Management, Public Policy and Research 2, no. 2 (June 30, 2023): 21–31. Accessed May 18, 2024. https://ijmpr.org/index.php/IJMPR/article/view/152.