Jethava, Vivek, and A Kumar. “STUDY OF CREATION AND DEVELOPMENT OF CUSTOMER BASED BRAND EQUITY AND ITS INFLUENCING DETERMINANTS IN BANKING SECTOR”. International Journal of Management, Public Policy and Research 1, no. 2 (April 20, 2022): 1–5. Accessed December 21, 2024. https://ijmpr.org/index.php/IJMPR/article/view/18.