JETHAVA, V.; KUMAR, A. STUDY OF CREATION AND DEVELOPMENT OF CUSTOMER BASED BRAND EQUITY AND ITS INFLUENCING DETERMINANTS IN BANKING SECTOR. International Journal of Management, Public Policy and Research, [S. l.], v. 1, n. 2, p. 1–5, 2022. DOI: 10.55829/010201. Disponível em: https://ijmpr.org/index.php/IJMPR/article/view/18. Acesso em: 8 may. 2024.