KEWLANI, D.; GULABWANI, G.; PUROHIT, K. IMPACT OF HUMOR IN ADVERTISING ON CONSUMER PURCHASING DECISIONS. International Journal of Management, Public Policy and Research, [S. l.], v. 1, n. 1, p. 15–28, 2022. DOI: 10.55829/ijmpr.v1i1.13. Disponível em: https://ijmpr.org/index.php/IJMPR/article/view/13. Acesso em: 19 may. 2024.