Customer Relationship Management Practices and Customer Loyalty in Indian Banking: A Comparative Empirical Study of Selected Public and Private Sector Banks. International Journal of Management, Public Policy and Research, [S. l.], v. 5, n. 3, p. 36–44, 2026. DOI: 10.55829/1n4adk24. Disponível em: https://ijmpr.org/index.php/IJMPR/article/view/461. Acesso em: 9 aug. 2026.