An empirical Investigation into the Impulsive Purchasing Habits of women Consumers in Odisha’s Apparel Industry. International Journal of Management, Public Policy and Research, [S. l.], v. 4, n. 4, p. 46–59, 2025. DOI: 10.55829/qwam4j86. Disponível em: https://ijmpr.org/index.php/IJMPR/article/view/368. Acesso em: 24 jan. 2026.