STUDY OF ARTIFICIAL INTELLIGENCE AND ITS IMPLICATIONS IN THE IMPLEMENTATION OF CRM TECHNOLOGY. International Journal of Management, Public Policy and Research, [S. l.], v. 4, n. 4, p. 1–7, 2025. DOI: 10.55829/djstgx23. Disponível em: https://ijmpr.org/index.php/IJMPR/article/view/358. Acesso em: 21 jan. 2026.