A STUDY ON THE IMPACT OF SUBSCRIPTION-BASED MODELS ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO E-COMMERCE PLATFORMS. International Journal of Management, Public Policy and Research, [S. l.], v. 4, n. 1, p. 1–7, 2025. DOI: 10.55829/ijmpr.v4i1.249. Disponível em: https://ijmpr.org/index.php/IJMPR/article/view/249. Acesso em: 3 apr. 2025.