Vaidya, R., & Karnawat, T. (2023). CONCEPTUALIZING INFLUENCER MARKETING: A LITERATURE REVIEW ON THE STRATEGIC USE OF SOCIAL MEDIA INFLUENCERS. International Journal of Management, Public Policy and Research, 2(SpecialIssue), 81–86. https://doi.org/10.55829/ijmpr.v2iSpecialIssue.140