Sharma, A. and Harsora, H. 2023. A STUDY ON PREFERENCES OF CONSUMERS TOWARDS INTERNATIONAL OTT PLATFORMS AND SUSTAINABILITY STRATEGY IN INDIAN MARKET. International Journal of Management, Public Policy and Research. 2, 1 (Jan. 2023), 78–87. DOI:https://doi.org/10.55829/ijmpr.v2i1.114.